When France explores business avenues in Israel

A hundred French businessmen and women accompanied by a dozen regional economic services officials on a four-day visit to the country. Highlighting a meeting with President Isaac Herzog. Rarely has Israel experienced such tricolor commercial deployment on its territory. “This is the first time that a meeting of Foreign Trade Advisors (CCE) has been held in Israel”, insists Anne Baer, ​​founder of the consulting company Ikare Innovation and major organizer of this South-Mediterranean Near and Middle Regional Meeting. -East.

All the countries of the region were represented, with the exception of Algeria, Iran and Syria. The trip was intended in particular to explore cross-business opportunities, just over two years after the signing of the Abraham Accords between Israel and the United Arab Emirates, in September 2020. “Israel has become the regional power with a GDP greater than the sum of the GDPs of all the countries around it, observes Eric Danon, French ambassador in Tel Aviv. He takes on the role of regional facilitator.

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