PSB launches PFC CSKA Club Card on Mir payment system

PSB together with PFC CSKA are launching PFC CSKA Club Card based on Mir payment system. The card allows you to receive unique rewards and take advantage of a 10% discount on purchases in the club’s official stores.

“PFC CSKA Club Card” includes an exclusive loyalty program with a wide range of privileges: for payments with a card in the amount of five thousand rubles or more, fans of the club receive bonus points – “BitKoni”. Most bonuses 7% of the purchase amount – can be received by paying with a card at PFC CSKA official stores (including the club’s online store and ticket website), at the VEB Arena box office and refreshment points, the holder of the card will receive 5% of the purchase amount at retail outlets of the category “bars”, restaurants”, “sports goods” and “entertainment”. For goods of other categories, 1% of the purchase amount.

Photo source: RIA Novosti

The customer will be able to exchange the accumulated BitCons for unique prizes from the PFC CSKA loyalty catalog: a game shirt autographed by the players, a card with the signature of a favorite player or a ball autographed by the whole team. In addition, the cardholder will have the opportunity to become a member of special events organized by the club. If desired, the accumulated “BitKoni” can be exchanged for rubles.

Also, customers can use the loyalty program of the national payment system “Mir” and receive various privileges, including up to 30% cashback from partners.

“PSB, as the official financial partner of one of the most successful football clubs in Russia, PFC CSKA, is developing unique financial services for the club’s many millions of fans and all fans of Russian football. In cooperation with PFC CSKA, we are creating new attributes of the football subculture that contribute to the popularization of football and help attract new fans to the stands. The new card is a universal payment instrument and advantageously combines the privileges of a football club and the wide opportunities to accumulate and use bonuses of the PSB and the Mir payment system,” said Ruben Begunts, Vice President, Director of Sports Projects at PSB.

Photo source: RIA Novosti

“There are many football fans among our customers, therefore, in collaboration with PFC CSKA, we have created an interesting product for those who truly love sports. PFC CSKA Club Card from PSB is not only a convenient, safe and profitable tool for managing personal finances, but also an opportunity to diversify your sports activities, get new impressions from participation in special club events, exchange accumulated points with unique awards autographed by your favorite footballers are priceless emotions that we love sport for,” said Miguel Markaryants, Senior Vice President, Head of Retail Business at PSB.

“The PFC CSKA membership card is an important product, which I am sure will be used successfully by many fans of the club. Implementing this product together with such a strong and reliable partner as PSB will allow us to further develop this area of ​​work with fans,” said Roman Babaev, Director General of PFC CSKA.

Photo source: RIA Novosti

You can apply for a “PFC CSKA Club Card” on the bank’s website, in a branch, in a mobile application or in an Internet bank, as well as through a call center.


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