The British Diageo – the owner of the brands Smirnoff vodka, Johnnie Walker whiskey, Guinness beer, Baileys liqueur, Captain Morgan rum and other drinks – will completely leave Russia. As he told Interfax and Kommersant company representative, the process of curtailing business in the country will take about six months.
In March, against the background of the outbreak of war in Ukraine, Diageo representatives announced that they would “temporarily suspend the shipment of finished products to customers in Russia.” Now the company has decided to curtail commercial activities within six months.
Company Diageo was formed in London in 1997 by the merger of Guinness Grand Metropolitan and Guinness. It was the world’s largest producer of alcoholic beverages until it was overtaken by China’s Kweichow Moutai on April 9, 2017.
Diageo entered the Russian market in 2006. Here it supplies 70,000 stores and 19,000 restaurants and bars. In 2020, the company began bottling whiskey under the Bells and White Horse brands at the St. Petersburg distillery of ZAO Igristye Vina.
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