Russia was left without broadcasts of the Olympic Games for 6 years

Russia and Belarus will not be able to show the Olympic Games from 2026 to 2032. EThe European Broadcasting Union (EBU) and Warner Bros. have received exclusive rights to broadcast these events in Europe. Discovery, announced by the International Olympic Committee (IOC). They organize TV shows and streaming Games on digital platforms in 49 states.

After the start of the war in Ukraine, Russia and Belarus were not allowed to participate in the tender. They are not in the final list of countries where the broadcasts will take place. Thus, Russians and Belarusians may not see the 2026 Winter Games in Milan and Cortina d’Ampezzo, the 2028 Summer Olympics in Los Angeles, the 2030 Winter Games and the 2032 Summer Games in Brisbane, as well as the Youth Olympics, which will be held in this period.

As for the 2024 Summer Olympics in Paris, the rights to broadcast it were previously acquired by the Russian company Telesport. She also acted as an intermediary in the purchase by Russian channels of the rights to broadcast the 2022 World Cup in Qatar from FIFA. The company was paid $1 million.

The lack of rights to conduct official broadcasts will be a big financial blow for Russian TV channels, says Ksenia Boletskaya, director of industry relations at Yandex. “The Olympics remain one of the major television events ever. These are not only sales of direct advertising, but also huge sponsorship contracts. The rest of the Russian media with a sports theme during the Olympic periods will also look extremely pale, ”she said.

Due to the invasion of Ukraine, almost all sports federations have suspended Russians from competitions on the recommendation of the IOC. This also affected disciplines such as football, hockey, volleyball, biathlon and figure skating. In tennis, boxing, mixed martial arts, judo and chess, Russians can continue to play in a neutral status.

Earlier, the US Olympic and Paralympic Committee supported the idea of ​​including Russian and Belarusian athletes in the 2024 Summer Olympics in Paris if they do not compete under the flags of their countries. Their return is important to the Olympic movement, USOPC chief Suzanne Lyons said, as the lack of meaningful competition is setting the sport back.

The US Olympic Committee changed its position following the IOC, whose head Thomas Bach said he wants Russian and Belarusian athletes to be able to participate in the games in Paris. He also added that sanctions for athletes are not a punishment, but a “protective measure.” According to him, it allows you to protect the Olympic movement from politics. However, he noted that it is not yet the time to lift the ban.

.

Add a Comment