The American clothing and accessories brand Michael Kors is leaving the Russian market – the company refused to supply goods to the country. Izvestia writes about this with reference to sources in the consulting market and sellers of the brand’s official stores.
Instead of Michael Kors stores, Calvin Klein Jeans, Hugo, Karl Lagerfeld Jeans will now appear, one of the interlocutors told the publication. The first point to open on the site of Michael Kors will be the Jeans Club in the Mega Teply Stan shopping center.
The goods of these brands are imported to Russia by the same distributor, BNS Group. The official online store of the American brand in the Russian Federation has already suspended work.
Michael Kors goods have not been brought to Russia since last year and to the Randevu shoe chain, its employees confirmed to the newspaper. In stores, the sign above the shelves with the brand’s goods was removed and the leftovers are being sold.
In addition, in one of the Michael Kors stores, in addition to the products of the brand itself, they have already begun selling clothes from the Russian clothing manufacturer Naumi. This point is located in the shopping center “Metropolis”.
The departure from the Russian market of Michael Kors was expected, since it is an American company, Olga Steinberg, the founder of the Fashion Prokachka agency, said. Nevertheless, brand products can still be bought on marketplaces, the source of the newspaper in the consulting market is sure. Supplies to these sites may come from brand stores in Kazakhstan.
For example, deliveries to Wildberries are now continuing, the company said, without specifying where the goods come from.
Last spring, after the start of the war with Ukraine, foreign brands left Russia en masse. Clothing brands such as Adidas, H&M, Nike, Zara, Pull&Bear, Bershka, Chanel, Louis Vuitton Moët Hennessy and others left the market or suspended their work on it.
Then the Ministry of Industry and Trade legalized parallel imports at the end of March. This made it possible to import foreign goods into Russia without the official permission of the copyright holder.
Michael Kors has long been one of the last foreign brands to continue operating in Russia. Now there are Twinset, Pinko, Armani Exchange, Furla, Liu Jo stores in the similar cent segment on the market.