The French music market still audible
“Resist, prove that you exist”: France Gall’s hit sticks to the French recorded music market, up 6.4% in 2022 despite a delicate economic context, according to the results released on Tuesday by the National Union of phonographic edition (Snep).
This is the sixth consecutive year of increases. Snep reports a turnover of 920 million euros last year, with “significant growth despite a complex environment, marked by economic uncertainty” and “inflation”.
Revenues from sales have returned to “the level of 15 years ago, but only reached 52% of the historic peak of 2002”, specifies the organization.
Sales (therefore, excluding neighboring rights and synchronization of films, advertisements, video games), amounting to 766 million euros, are based “three-quarters” on “digital exploitations”. Or 569 million euros including subscription streaming and ad-supported streaming.
Physical media, CDs and vinyl, make up the remaining quarter compared to digital, “exactly the opposite of 10 years ago”.
Subscription streaming, to the tune of 426 million euros, is “increase of 11% compared to 2021”, establishes the Syndicate.
– “Major challenge” –
If “16 million users have adopted paid streaming, the use is still far from reaching the goal in conquering all audiences”, according to Snep. The “major challenge” for platforms and producers is to “convince consumers, young and adult, to take the subscription step” to reach “the levels of the other major music markets”, notes Alexandre Lasch, general manager of the Snep.
France is only in 16th position in the world ranking of subscription streaming (the leading trio is made up of Sweden, home of Spotify, leader of global music platforms, the United Kingdom and the United States).
“It’s a French progression, in diesel mode”, comments Olivier Nusse, president of Universal Music France and vice-president of Snep. “Compared to other countries that have reached maturity in subscription streaming, we have some exciting years ahead of us,” predicts Marie-Anne Robert, president of Sony Music France and member of the board of Snep.
Among the other challenges, Olivier Nusse dwells on TikTok, a platform “which does not pay at all the height it should for the music used”. The leader of Universal Music France is also worried about “the time spent” by young audiences on TikTok, “time lacking in paid streaming”. “And this trend, we only see the beginning”, insists Olivier Nusse.
Alain Veille, president of Warner Music France and member of the board of Snep, points out the questions raised by artificial intelligence: “It is both a real innovation, but it is also a point of vigilance to have for the protection the (intellectual property) rights of our artists”.
– The vinyl turns round –
Coming back to physical media, the CD, the second source of sales despite a 25% drop, is closely followed by vinyl. The latter, up 13%, “now represents 45% of physical sales, against less than 1% 10 years ago”, underlines Snep again.
It’s a global trend. For the first time since 1987, there were more vinyl records sold in the United States in 2022 than CDs, proof of the enthusiasm for this very fashionable retro format.
Finally, the “projects of artists produced in France and singing in French” confirm “this year again their remarkable performances”, with “17 albums in the Top 20” of sales in 2022.
In the Top 10, there is even 100% French production, with two Belgian artists, Stromae and Angèle, but who are produced in France. What to be proud of compared to the cinema market in France, marked in 2022 by a Top 10 box office filled 100% by foreign films.