Maurice Lévy launches YourArt, a kind of art YouTube
Maurice Lévy, the emblematic boss of Publicis, launched Monday YourArt, a digital platform dedicated to art with global ambitions, to exhibit and sell the works of amateur and professional artists, he explained to France Inter and to the AFP.
“YourArt wants to become the reference global art and tech platform, with the largest number of artists, galleries, collectors and amateurs,” he says.
At 81, this computer scientist by training combines two passions in this project, art and tech. It is also a family adventure, launched with his son Stéphane, vice-president of YourArt.
Maurice Lévy has already invested, “with family and friends”, 9 million euros for a first fundraiser. Other partners are present such as the Decaux family or Henry Kravis, the billionaire founder of the American fund KKR.
In concrete terms, any artist can subscribe (about 10 to 30 euros per month) to exhibit their works in a tailor-made virtual space, ranging from a simple portfolio to a virtual 3D gallery. YourArt is aimed at both recognized artists and amateurs, without selection, a model reminiscent of YouTube.
Artists and galleries can offer their works there in high-end turnkey 3D decors, the site charging 5 to 10% commission.
“I like art”, explains Mr. Lévy, collector of Soulages and Dubuffet and former president of the Palais de Tokyo, in Paris.
“Around 2008, I came across a study that struck me: it showed the incredible number of amateur artists – there are tens of millions of them who practice regularly – and their frustration at not being able to show their works. therefore had the idea of offering them the largest gallery in the world”, relates the advertiser.
“We are creating a French platform here, with a European ambition in 2024, then a global one”, he underlines.
With already 22 collaborators, YourArt must be enriched with new functions, such as NFT and messaging to create “a social network of art”. “The financial result will be the sanction of the project”, recognizes the businessman.
No public aid is planned, “to be able to operate freely”. “For Publicis, I even refused Covid aid,” he smiles.