According to Lidl, “multinationals do not play the game to lower prices”

“There will be no green September”, assures the purchasing and marketing director of Lidl France, after the famous “red March” of this spring, when the prices of consumer products had soared by 16.4%. Despite the threats of the Minister of the Economy, Bruno Le Maire, to designate the multinationals which would not reflect the ebb in the prices of raw materials in their prices, none of them, or almost, played the game.

“Of the 45 major groups that sell major brands with us, only one has agreed to reduce its prices,” he said during a lunch organized on the occasion of the arrival of the Tour de France in which the discount chain participates with the Lidl-Trek team. Another would have offered to start discussions. Others like Coca-Cola contain occasional promotions.


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