Twitter: why does Elon Musk want to change the logo and the name of the platform to the blue bird?

the essential
On Sunday 23 July, a series of tweets posted by billionaire Elon Musk on his account suggests the imminent change of name of the social network Twitter. Ultimately, the entrepreneur intends to transform the platform into a “super application for everything”. La Dépêche du Midi explains what could change.

If Elon Musk’s publications are to be believed this Sunday morning, the famous bluebird soon finished whistling. Already during the acquisition of the Twitter company last year, the billionaire had merged the group with an entity called “X Corp”. This Sunday kept the suspense around the name change, which could happen on July 24th.

There have been rumors of a name change for the social network for some time. But since Sunday the communications on this issue have been connected. And the change could go quickly. In a message, Elon Musk said that “if a good enough X logo is released by tonight, it will be released globally tomorrow.” Several references to the bluebird logo follow, to which he adds comments such as: “I like it, but X” or: “I don’t know what subtle hints it revealed, but I like the letter X”.

X, an essential letter for the platform boss

The letter X is very important to Elon Musk. First, it refers to the company he created for the acquisition of Twitter, X Corp. But it also refers to several other billion-dollar projects: the Space X aerospace company, the X model car. Finally, it is the initial of the name of his son born in 2020: X Æ A-12.

Ultimately, the stated ambition of the Twitter boss, according to the FrAndroid site, is to transform the social network into a Western “application for everything”, comparable to WeChat. This Chinese platform allows you to exchange messages, but also serves as a social network, payment service or to place orders (meals, VTC, etc.). The billionaire adds: “And soon we will be able to say goodbye to the Twitter brand and, little by little, to all the birds”

And we will soon be saying goodbye to the Twitter brand and, gradually, to all the birds

— Elon Musk (@elonmusk) July 23, 2023

Finally, the most recent tweet simply shows a flickering “X” but without giving an explanation to keep the world in suspense.

An announcement effect that Elon Musk has the secret of.

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